A shopper strolls through town past a row of stores. Their eyes glance over the carefully arranged window displays and the plastic placards announcing the deals of the day. However, this shopper made some purchases earlier and is now thinking about going home.
Suddenly, a bright, glowing screen catches their eye in the next window. With an animated shower of gold glitter, the screen announces a special 40% off sale for today only. The shopper is intrigued and excited. Though many of the stores they passed were offering similar deals, they enter this particular store and spend the next 30 minutes selecting products to buy.
That’s the power of digital signage. Businesses that use digital signs see a 30% or more increase in customer retention, overall sales volume, in-store traffic, and growth in repeat buyers. Customers also spend more time on site and feel more satisfied with their experience. The benefits hold true whether you run a restaurant, hotel, medical clinic, retail store or learning institution.